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Simplify User Management (Identity & Authentication)
In sales and customer-oboarding one of the big hurdles is the user management in AAD. There are several aspects which makes these task quite complex for some organisations.
User management experience in AAD is complex and mostly HR people do not have access to it
Integrations to HR systems need a lot of effort
Data quality in AAD is often bad, not consistent and not up-to-date
Login for endusers can be miss-leading (username looks like an e-mail)
No alternative login mechanism like, password-less, one-time password, magic-link etc...)
No self-service password reset for AAD free accounts
Distribution of initial user credentials has to be done manually